Bud Light Summer Stimmy

Spring 2021. Everyone was talking about Congress’s historic stimulus bill. Historically BORING. So Bud Light decided to WRITE AND PUBLISH its own stimulus bill. 110 pages of legislative proposals on everything from conga lines and hammock safety to mandals and dogs in sunglasses. We immersed ourselves in real bills, legislation, and hours of C-SPAN to playfully mimic the jargon and bureaucratic language used by politicians—recognizing that, after the dumpster fire that was 2020, Americans wanted something hysterical over something historical.