Bud Light Real Men of Genius 2021

Putting together a Super Bowl spot in a week-and-a-half? Challenging. Putting together two Super Bowl spots in a week-and-a-half…because we had the genius idea to do a Real Men of Genius spot for the winning team…something which NO ONE KNOWS ahead of time?! A bit more challenging. Oh, and doing all this over Zoom? WTF? Do you have a death wish? Okay, perhaps I’m overdramatizing the situation…a little. But the result was well worth it. The final spot aired in Tampa Bay right after the final whistle. Got tons of great press. Gronk retweeted it. But the biggest thrill: hearing the guy who sang “Eye of the Tiger” sing, with all his heart, “That’s an ugly baby...!”