Paula Vs. Paula

To show 40+ women that Voltaren can help them move thew way they used to, we got someone known for her moves in 1990 to show that she can still move like that in 2020: Paula Abdul. We inserted present-day Paula—dancer, singer, arthritis sufferer—into one of her classic music videos to dance side-by-side with her younger self to prove that, with the help of Voltaren’s arthritis pain relief, she can move as effortlessly and amazingly at fifty-seven as she did at twenty-seven.

Voltaren? What the hell is Voltaren? Is it a speed metal band from Düsseldorf? An 18th century French poet? The Norse Goddess of Lightning? A Japanese cartoon character and toy from the 80s...with rocket fists and laser eyes? Yep, that was the campaign idea I pitched to help launch this oddly named arthritis relief lotion in the U.S. Clients passed. Thus: Paula Abdul!

Paula Vs. Paula

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