TUMS X Hot Ones

TUMS needed to reach millennials, known for their love of spicy foods. So we went directly to where they already were: the hottest show on YouTube. TUMS x Hot Ones was a partnership that worked on every level. Generating nearly 3 billion earned media impressions, over 100 million views, and the number that excited our once-skeptical clients the most: a 25% sales boost.